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6 Powerful New Features in Zoho Desk to Boost Your Customer Support Experience

Zoho Desk continues to innovate, bringing powerful new tools and features that enhance the way businesses manage customer support. Whether you’re looking to streamline communication, enhance automation, or provide more personalized support, these new updates will help you achieve just that. In this blog post, we’ll explore six exciting new features in Zoho Desk that promise to transform your customer support operations.

1. JWT-based User Authentication

One of the standout features in the latest Zoho Desk update is the introduction of JWT-based user authentication. This enhancement allows your customers to have greater flexibility in their interactions. They can seamlessly comment on knowledge bases, participate in community forums, chat with support agents, and more—all with a single sign-on. This feature not only improves user experience but also increases security by leveraging JSON Web Tokens for authentication.

2. Enhanced ASAP Help Widget

The ASAP help widget has received a significant glow-up. Now, with a single setup for both web and mobile platforms, you can customize your help widget according to departmental needs. Whether it’s associating self-service channels like knowledge bases or community forums, or 

ensuring instant human assistance via Business Messaging, this update allows for a cohesive and branded user experience across all touchpoints.

3. Zia AI Capabilities for Bots

Training your bots just got easier with the enhanced Zia AI capabilities. Supporting up to 13 languages, Zia Answer Bot delivers instant, precise answers by tapping into specific parts of the knowledge base articles. This multi-language support ensures that your global customer base receives the assistance they need, when they need it, in their preferred language.

4. Messaging App Integrations

Zoho Desk now offers advanced integrations between messaging apps and other business applications. With these integrations, you can automate event-driven tasks between your messaging apps and existing business workflows. For example, you can set up workflows where package delivery updates are sent via WhatsApp, or payment reminders are automatically dispatched by insurance providers. These integrations save time and ensure seamless communication between your apps.

5. Blueprint for Smoother Messaging

The new Blueprint feature is designed to make your messaging interactions smoother and more efficient. With this update, Zoho Desk transforms chaotic support processes into step-by-step workflows. You can now reply to tickets from instant messaging channels during Blueprint transitions, providing customers with an uninterrupted chat experience, exactly as they expect.

6. Advanced API and Webhooks

The update also includes enhancements to the Zoho Desk API and webhooks. These tools allow for more flexible and automated interactions between Zoho Desk and other platforms. Whether you’re looking to synchronize data across systems or trigger specific actions in real-time, these improvements provide the foundation for a more integrated and responsive support environment.

These new features in Zoho Desk are designed to provide your team with the tools they need to deliver exceptional customer support. By leveraging these updates, you can streamline your operations, enhance security, and offer a more personalized experience to your customers. Stay ahead of the curve by adopting these powerful new tools today.

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